“Just because we make the testing easy doesn’t mean we are mass marketing Big Macs here. “We’re trying to make finding us and getting results as simple as possible because we know that everything else in their lives is probably pretty difficult,” McDaniel said. Offering fast, accurate, affordable tests, industry officials argue, reduces stress during what is likely a turbulent time in people’s lives. “I think someone who has serious concerns about the paternity of a child is looking for sensitivity and responsibility and this ad doesn’t necessarily suggest that.” “Generally, the medical community is pretty conservative about ads,” Allsop said. “It’s pretty tawdry, isn’t it?” said Michael Allsop, a Barry University philosophy professor and former chair of the school’s biomedical ethics council. Billboard ads, particularly ones that seek to shock, trivialize an emotionally charged medical procedure, they say. Results, considered 99.99%-99.996% accurate and admissible in court, arrive by mail in about 10 business days.Įven though more people want paternity tests, some medical ethicists believe it shouldn’t be as easy as making a phone call and pulling out a credit card. You call the toll-free number and the company sets up a blood test at a local lab, which sends the information to DNA Diagnostics via overnight mail. McDaniel said the company has, on occasion, arranged “group rates” for someone who wants to test several children. We really wanted to start a dialogue and it certainly has generated a lot of media attention.”ĭNA Diagnostics charges $475 to test one mother, one child and one alleged father, and $195 for each additional person tested. The DNA Diagnostics campaign generated some complaints, “mostly from women who didn’t like the Pinocchio nose and the words ‘mother’ and ‘liar’ used in the same sentence,” McDaniel said. The Pinocchio billboard in Hollywood is the only one in Florida.Īnother paternity testing company, based in Maryland, bought a billboard outside Washington, D.C., bearing a picture of the Mona Lisa with her hallmark half-smile - and a pregnant belly. If you would like to have a free, confidential consultation with an attorney to learn more about your rights and potential legal remedies in response to the DNA Diagnostics Center Data Breach, please contact Markovits, Stock & DeMarco attorney Terry Coates at (513) 651-3700, email us at, or submit a Case Evaluation request through the form below.Besides the Pinocchio sign, DNA Diagnostics also used a Star Wars theme on some of its billboards, featuring the text: “Luke, I am your father … uh, I think.” WHAT SHOULD I DO IF I RECEIVED NOTIFICATION OF THE DNA DIAGNOSTICS CENTER DATA BREACH? This does not alleviate DNA Diagnostics Center from its obligation to reasonably safeguard your private information, including your Social Security Number. DNA Diagnostics Center then came into possession of your information through its acquisition of the genetic testing company that previously controlled your personal, sensitive information. The reason for this is because DNA Diagnostics Center acquired a genetic testing organization system in 2012 that previously held your information. It’s likely that you did not have a direct relationship with DNA Diagnostics Center even though DNA Diagnostics Center possessed your personal, sensitive information. WHY AM I RECEIVING A BREACH NOTICE FROM DNA DIAGNOSTICS WHEN I NEVER RECEIVED TREATMENT FROM THEM OR HAD ANY RELATIONSHIP WITH THEM? WHAT INFORMATION WAS EXPOSED IN THE DATA BREACH?ĭNA Diagnostics Center stated that the following information was included in the data breach, has been providing individuals around the world with the GENETICA DNA Test and Deoxyribonucleic acid (DNA). It its reporting to the Maine Attorney General, DNA Diagnostics Center indicated that approximately 2,102,436 individuals’ Social Security numbers and/or payment information were affected in the Data Breach. From Business: For over two decades, Genetica DNA Laboratories Inc. “On August 6, 2021, DNA Diagnostics Center detected potential unauthorized access to its network, during which there was unauthorized access and acquisition of an archived database that contained personal information collected between 20.” “The impacted database was associated with a national genetic testing organization system that DDC acquired in 2012.” DNA Diagnostics Center is located 1 DDC Way, Fairfield, OH 45014.Īccording to the Notice of Data Breach Incident DNA Diagnostics Center posted on its website, “impacted individuals may have had their information, such as Social security number or payment information, impacted as a result” of the Data Breach. Markovits, Stock & DeMarco, a law firm experienced in data breach cases, is investigating claims on behalf of victims of a data breach involving data in possession of DNA Diagnostics Center including Social Security number and/or payment card information.
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